NewRefresh briefs for Meta adsFatigue alerts and refresh briefs for Meta ads

Isittheangle,ortheexecution?

We spot which of your Meta ads are getting tired, tell you whether it’s the angle or the execution, and hand you the brief for the next one.

See how it works

Winning ads wear out, and you hear about it late.

Winning Meta ads tire over time, often within weeks at higher spend. Click rate slides, frequency climbs, cost per purchase drifts. Meta’s own Creative Fatigue flag fires once results have already slipped, and nobody can say whether the idea or the visual is the problem.

One ad over four weeks · illustrativeClick rateFrequency

From a tiring ad to the next brief.

We check every active ad daily, without anyone opening Ads Manager.

Step 01
Every active ad, checked daily
You connect your Meta ad account with read access. Each day we look at click rate, frequency and cost per purchase for every active ad.
- Click rate, frequency, cost per purchase
- We never edit, pause or launch ads
Spring launch · static 04
Prospecting · broad
Tiring · Day 11
- Click rateFalling 6 days
- FrequencyRising
- Cost per purchaseDrifting up
Step 02
What tired, and why
We tell you whether the idea is worn out or just the hook, visual or format, so your team knows what to change.
- Angle or execution, with the reason
- Before Meta’s own flag fires
Diagnosis · Spring launch · static 04
Execution is tired. The angle still works.
AngleHolding
“One serum instead of a ten-step routine” still earns the click.
ExecutionWorn
Same hook, same product shot, seen too many times.
Step 03
The brief for the next ad
An image brief your designer or creator can start on, written for that ad and that brand. It lists what to keep and what to change.
- Keep, change, make, send to
- Images now, video later
Refresh brief · ImageSpring launch · static 04
Keep
The angle. One product replaces the whole routine.
Change
Hook and visual. Open on the crowded shelf instead of the bottle.
Make
Three statics: shelf before/after, routine checklist, review card.
Send to
Your designer or creator
Ready to send.

01 / 03

Spring launch · static 04

Prospecting · broad

Tiring · Day 11

Click rateFalling 6 days
FrequencyRising
Cost per purchaseDrifting up

Diagnosis before the brief.

Meta’s flag comes late. Generators make ads but don’t say which one to replace. Creative analytics tools track performance, and some write briefs too. Every Postspell brief starts by saying whether the angle or the execution is worn out.

Capability	Meta’s fatigue flagAds Manager	Ad generatorsPrompt to creative	Creative analyticsMotion, Segwise	PostspellAlert and brief
Notices a tiring ad	After results slip	Not available	Some track fatigue	From the earliest signals, daily
Says angle vs. execution	Not available	Not available	Not their lead	With the reason, for each tired ad
Writes the next brief	Not available	Makes ads from a prompt	Some do	For that ad, for your brand
Touches your ads	No	Publishes new ones	Analytics	Never. Read access

Notices a tiring ad

Meta’s fatigue flag: After results slip
Ad generators: Not available
Creative analytics: Some track fatigue
Postspell: From the earliest signals, daily

Says angle vs. execution

Meta’s fatigue flag: Not available
Ad generators: Not available
Creative analytics: Not their lead
Postspell: With the reason, for each tired ad

Writes the next brief

Meta’s fatigue flag: Not available
Ad generators: Makes ads from a prompt
Creative analytics: Some do
Postspell: For that ad, for your brand

Touches your ads

Meta’s fatigue flag: No
Ad generators: Publishes new ones
Creative analytics: Analytics
Postspell: Never. Read access

Common questions

Not yet. We write the briefs, and your designers or creators make the ads. We start with image ads and add video later.

Meta: Facebook and Instagram.

Read access to your ad performance and creatives. We never edit, pause or launch ads.

Ecommerce and DTC brands with many active ads on Meta, and the performance agencies that run them.

They’re creative analytics tools, and some write briefs too. For every tired ad, we start by saying whether the angle is worn out or just the execution, and the brief is built on that answer. It arrives when an ad starts to tire, so nobody has to ask for it.

The same day. Once someone with admin access connects your Meta ad account, you get a fatigue report and your briefs that day.

Stop guessing what to brief next.

Join the waitlist and we’ll tell you when we can run a fatigue check on your current Meta ads.

Limited pilot spots
Brands and agencies with many active ads on Meta
Fatigue report and briefs the day you connect
Read access, so nothing in your account changes